TravelPulse reports that Holland America Line has appointed Orlando Ashford to serve as its new president, effective Dec. 1. The move coincides with Rick Meadows stepping away from his executive vice president role at Holland America to become president-North America for Cunard Line. Stein Kruse, who had been president and CEO of Holland America Line, was last year named CEO of the newly formed Holland America Group, which oversees Holland America Line, Princess Cruises and Seabourn.
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