This TV advert starring comedian Rob Brydon has the most expensive slot on Christmas Day

P&O Cruises launches its new multi-million pound 'This is the Life' campaign in the coveted 8.30pm broadcast in the middle of Coronation Street, which starts at 8pm. It stars Welsh comedian Rob Brydon as a cruise newcomer, who muses that "Cardiff city centre is but a distant memory" as he sails along the coast of Montenegro on a P&O liner.

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