Big Freeze Continues as Disney Reveals More Than 3 Million Frozen Dresses Sold

The Frozen phenomenon shows no signs of abating with Elsa and Anna leading costume sales at all Disney Store locations in North America by double digits. According to the National Retail Federation's 2014 Halloween Consumer Top Costumes Survey, an estimated 2.6 million children planned to dress up as one of Disney's Frozen characters this Halloween.

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