Coined a " smartship " for its futuristic on-board dining and entertainment experiences, the Quantum of the Seas will represent a key milestone in the company's history. The only question for investors to ask now -- with a one-year total return of 79%, outperforming that of competitor Norwegian Cruise Line by about 4.5x, and a host of jazzed up new ships set for delivery, is it still smart to buy Royal Caribbean Cruises' stock? Read More: Chipotle's CEO Monty Moran Unwraps the Restaurant's Success Story Quantum of the Seas , which cost Royal Caribbean Cruises $1 billion to build, will make her maiden voyage from England to New Jersey in early November before being deployed to the hot China market in May of 2015.
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