October 15, 2014 With the domestic toy and doll market slowing in recent years amid tough competition from China and the fashion doll segment in particular growing slower than other sub categories, it has become increasingly difficult for doll makers to capture the attention of consumers. NPD Group data from last year shows toy sales were off by about 1% from the $22B pulled down in 2012, a figure that has followed the industry for almost a decade now.
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